Aimpoint is a Swedish optics company that manufactures reflex sights or red dot sights. In this field, the company based in Malmö is a world leader. The products are used by authorities and hunters. In Germany, Aimpoint red dot sights are particularly popular for driven hunts, with the company playing a leading role: “Aimpoint” is colloquially used by many hunters as a synonym for an open red dot reflex sight, highlighting the company's significance in the field of hunting equipment.

Aimpoint was founded in 1974, and the first product, the “Aimpoint Electronic,” was launched in 1975 as the first reflex sight ever. Since 1997, Aimpoint has been one of the standard suppliers for the US Army.